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Stand Number: M45

The Sahara story begins with Founder Suzy Coppersmith-Heaven, a graduate from the Royal College of Art. More than thirty years ago, Suzy set out to travel around the world in search of inspiration.

After immersing herself in new cultures, witnessing unique artisan collaborations and returning home to find a high street that was fast becoming homogenised, Suzy founded Sahara London.

Sahara designs women’s clothing for the individual, not the crowd. Renowned for creating contemporary ladies’ designer fashion with a unique, bohemian-chic aesthetic inspired by the spirit of adventure, global design discoveries and unbounded creativity.

We are the Women of Sahara; our adventurous spirit leads us to destinations lesser known. For clothes that mean more, that add to the story of our lives.

What Is Your Brand Known For?

Sahara is best known for creating beautiful, unique pieces for women who value globally-inspired design, with an adventurous and creative spirit.

Sahara designs clothes for real women, expect to see oversized silhouettes for outfit layering in bold colours and prints, alongside casual basics in pure linens, hemp, cashmere and jersey materials. Sahara is proud to have a strong linen fabric focus, a wonderful fabric produced in Europe with sustainable properties.

What Are Your Most Popular Products?

Sahara linens are always extremely popular throughout summer along with the Sahara bubble shape in dresses and trousers. Shirt dresses, straight leg linen trousers, quality basics in beautiful colours, prints and garment dying techniques are always Sahara classics that our customer looks for every season.

What Can Visitors Expect From Your Stand?

At the exhibition, expect to see a beautiful representation of Sahara focusing on bold colours, natural fabrics and intricate design details from everyday basics to occasionwear made for unique and adventurous women.

The captivating SS19 collection features abstract and geometric jacquards, tones of sea-green and watermelon and botanical pastel shades, in sophisticated shapes for layering, bubble hemmed dresses and oversized shirts in a range of elegant, fluid fabrics.