Curating Your Garden Centre’s Fashion Offering With HFW

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For garden centre buyers, building a fashion offering means having the right mix of practical pieces and outdoorwear, giftable items, everyday favourite brands and little extras to help increase basket spend.

Harrogate Fashion Week brings together collections from over 250 brands all under one roof, across womenswear, footwear, accessories and jewellery – there’s lots to discover, and something for every one of your customers!

Having so much to see in one place means buyers can build complementary collections with pieces that work well together from your customers’ favourite brands, as well as having the opportunity to find new names to help stay ahead of the curve.

If you’re looking for big brands that your customers already know and love, look no further! Joining us in February will be returning names such as Alice Collins, Barbara Lebek, Betty Basics, Brakeburn, D.E.C.K by Decollage, FOIL, Joe Browns, Lily & Me, Soya Concept, and Weird Fish.


Practical and country-style clothing is a natural fit for garden centre customers, particularly for those who spend a lot of time outside. Brands such as FitFlop, Frandsen, Hartwell, Joules, and Woden offer fantastic collections for customers who may be looking for wellies, outdoor jackets, layers and practical shoes.

It’s not all about clothing either; accessories and jewellery make great add-on purchases, whether customers are picking them up as a treat for themselves or looking for an easy gift. Brands exhibiting at HFW in February 2027, such as Cyberjammies, Envy, Gist, Sarah Tempest, and Zsiska offer products that will perfectly sit alongside a garden centre’s wider gift offer, giving your customers another reason to spend a little more while they’re visiting.

A pair of funky socks from Thought Socks or a cosy scarf from BARTS are often the pieces that customers weren’t planning to buy but are happy to take home at the right price point.

HFW provides the opportunity for buyers to explore collections in person, feel the quality of the fabrics and see the colours in real life to build a fashion offering of pieces that complement each other. Conversations with exhibitors and other retailers are valuable in getting a feel for what could work in your store. The convenient, easy-to-reach location in the beautiful spa town of Harrogate offers a plethora of cosy cafes, delicious restaurants and vibrant bars: the perfect backdrop for catching up with old friends and making new connections. The complimentary coffee, pastry and prosecco happy hours throughout the show and the after-show party are also an added bonus that our buyers always love!


With garden centre buyers already juggling many departments, making the most of time away from the business matters. HFW brings together over 250 brands in one place, making it easy to do all your buying under one roof.